Supporting Local Growers With Local Knowledge

Trent Johnson – Wilmar Grower Marketing Relationship Manager

I’m excited to introduce myself as Wilmar’s new Relationship Manager for the Herbert region
working alongside Franco Zaini. Having grown up in North Queensland and worked across the
agricultural sector, I understand how important it is for cane growers to have strong local
connections and practical support.

In this role, I’ll be working closely with Herbert growers to provide one-on-one support, helping you make informed decisions about your sugar marketing and pricing. My focus is on building lasting relationships and ensuring you have the tools and information you need to get the most value from your GEI Sugar.

It’s a great time to be joining the Wilmar team, with the launch of our Wilmar Grower
Advantage program. This new initiative recognises the important partnership we have with
growers and provides access to a range of exclusive offers and discounts through trusted
rural suppliers. It’s designed to help reduce on-farm costs and deliver extra value to your
business — just one more reason to market your GEI sugar with Wilmar.

If you would like to take advantage of discounted pricing and access to Elder’s professional
support services, please reach out to me or Franco to get you connected with the Elders
team.

As we look ahead to next season, I’d also like to remind growers that marketing nominations for the 2026 season close on 31 October 2025.

Choosing Wilmar Grower Marketing means partnering with a team that understands your
business, offers flexible pricing options, and continues to invest in programs that deliver real benefits to growers.

I look forward to meeting more of you in the coming weeks and learning about your goals for
the seasons ahead. Whether you’d like to chat about pricing, the new Grower Advantage
program, or your nomination for next season, please don’t hesitate to get in touch.

‍

‍