Councillor Column Deputy Mayor Mary Brown September 25

With the cane harvest season now passed the halfway mark and the traditional southern state tourist season moving toward its latter weeks as the temperature starts to warm up, it is timely to reflect on how far our community has progressed since the impactful weather event in February this year.

The harvest figures to date have revealed a more positive trend, which has seen the current crop estimate increase throughout the district. The recent announcement by the Federal Government of a $1.1 billion biofuels program has created much excitement for the future of value-adding opportunities for the sugar industry.

Recorded local visitor numbers to date have seen very encouraging increases and positive upward trends, with hospitality and retail businesses reporting strong visitor spending in the district. The appointment of an experienced international hike operator to conduct tours on Hinchinbrook Island, planned to commence in the first half of 2026, is a long-awaited and exciting tourism opportunity for the Shire and region.

This year has also seen several additional new tourism products enter the local market, which has further increased visitor spending in the Shire. The development of products that support the visitor experience and showcase Hinchinbrook Shire to the world has been many years in the making, and it is exceptionally pleasing to now witness these new opportunities being delivered.

The launch on Friday by Townsville Enterprise of the largest-ever tourism marketing campaign for North Queensland will provide the opportunity for the Hinchinbrook Shire to be showcased on the state, national, and international stage, providing more opportunities for tourism growth in our Shire.

Despite the incredibly challenging start to 2025, which many residents continue to navigate, these positive developments in the sugar and tourism industries should provide confidence that some exciting opportunities are on the horizon.