June 29, 2026

NEW SEAFOOD LABELLING RULES FOR FOOD SERVICE

The new measures will help customers choose between imported seafood and fish caught right here in the Hinchinbrook region. Photo credit: Victoria Velton

From 1st July 2026, mandatory Country of Origin Labelling (CoOL) laws will apply to seafood sold in hospitality venues across Australia, including restaurants, cafés, pubs, clubs, takeaways and food trucks. Menus and display boards will need to clearly identify whether seafood is Australian (A), Imported (I) or Mixed Origin (M) using the new AIM labelling system.

These new laws are providing transparency to allow Australians to support local industry and make informed choices about quality, sustainability and freshness.

Ensuring Accuracy and Compliance, businesses must ensure that any origin claims are supported by supply chain records such as invoices or supplier information. Incorrect or misleading origin claims can result in penalties under Australian Consumer Law. Complaints against incorrect labelling can be reported to the ACCC.  

Read more about the new Country of Origin Labelling changes on Queensland Catch’s website.