Letter To The Editor

The cost of living is front and centre for Australian women. Principally still the primary shopper for family provisions. However increasing costs are not accurately reflected by the published inflation figures. Manufacturers of food items are contributing to hidden inflation our shoppers are faced with every day and week.

To protect profit margins and sales volume, manufacturers down size those prepacked bottled and canned goods. Its marketing mantra to hold a price rather than increase it, reducing contents by size weight and volume. Of course all our shoppers are extremely aware that a Sao biscuit is now a small wafer, Deodorant sticks once 75g are now 50g samples. Potato chips are contained in ever reducing fly weights in the same large bag size and so on.

Personally I would like to see manufacturers simply hold product size and quality, and increase the price. If you must supply for the real budget stressed, have half packs. And yes that means shelf space in the Supermarkets. But the current down sizing is simply disguising inflation. Your not fooling Australian shoppers. Only letting atrocious Governments of all persuasion off the hook. Food manufacturers are running an unintended protection racket, for bad Government by disguising just how bad inflation really is, where it hurts most and really unavoidable.

Bob Ford